Archive for Copywriting
How to Tap Into the Woo-Woo Market
Posted by: | CommentsI tend to attract bright, successful people with strong values and a social consciousness to my business (yes, if you’re reading this, you can consider yourself complimented). But more than that, they tend to be expansive, even spiritual. The typical “woo woo” folks who actually make money. They are called the “Cultural Creatives” and they [...]
Harnessing the Firepower of Bullets
Posted by: | CommentsBullets are the little typographical symbols that signify a list is coming. They show items of equal importance but listed on separate lines. The reader sees them as little mini bits of knowledge that help them make their decision about buying from you. These are extremely powerful in copy. Often these little guys make or [...]
Getting in the Mood To Write Good Copy
Posted by: | Comments“Anything the mind of man can conceive and believe, it can achieve.”~ Napoleon Hill~ “What lies behind us and what lies before us are tiny matters compared to what lies within us.” ~ Ralph Waldo Emerson~ “Whatever you feed your mind comes to fruition in your life.” ~ Lorrie Morgan-Ferrero ~ If you are in [...]
One of 20 Insider Secrets to Great Copywriting
Posted by: | CommentsEach weekday during the Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on the weekly phone calls. The drills are illuminating and fun. Plus these drills build your copy from the ground up. By the end of Bootcamp, you actually have a sales letter that [...]
Copywriter Trick Unveiled: How to Write Better Copy Faster
Posted by: | Comments“Talent alone cannot make a writer. There must be a man behind the book.” Ralph Waldo Emerson’s Goethe I’m going to share with you a method guaranteed to get your copy razor sharp in a hurry. It’s an old trick I learned in journalism school, and it works great to get those creative juices flowing. [...]
Cause and Effect – The Key To Truly Reaching Any Market
Posted by: | CommentsWhat is the “unique selling position” in your market? Luck will not propel you to success. Understand the “cause” of your market’s problem by knowing your target. Solving their problem is the “effect” they are looking for. Corporations have entire departments dedicated to finding out who buys from them so they can hone in on [...]
7 Steps You MUST Take Before Writing a Word of Copy
Posted by: | CommentsOne of the biggest misconceptions new clients have when they come to me is that I can whip out a sales letter in a few days. Wrong, wrong and wrong. A lot of preparation goes into writing copy. I spend on average 50% – 70% of my time PREPARING to write copy. If you don’t [...]
5 Ways to Avoid Hype in Your Copy
Posted by: | CommentsCopy is salesmanship in print, but does it have to be that of a greasy used-car salesman? The answer is, “No!” Follow these 5 tips and watch your prospects’ trust level rise. 1. Make it believable. Face it – we are just smarter nowadays than we were several decades ago. In fact, we’re jaded. We’ve [...]
5 Hot Spots to Tweak for Higher Conversion Rates
Posted by: | CommentsAll successful marketers know the sale comes from the words or the copy. While the traditional definition of copy is “salesmanship in print” I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your business there is copy. So it’s [...]
Copywriters: 5 Critical Mistakes You May Be Making in Your Consulting Business
Posted by: | CommentsThink you have what it takes to be an consultant or a coach? I wasn’t so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. It took a lot of trial and error to get to [...]
