Archive for Copywriting
Copywriter Trick Unveiled: How to Write Better Copy Faster
Posted by: | Comments“Talent alone cannot make a writer. There must be a man behind the book.” Ralph Waldo Emerson’s Goethe
I’m going to share with you a method guaranteed to get your copy razor sharp in a hurry. It’s an old trick I learned in journalism school, and it works great to get those creative juices flowing. Since [...]
Cause and Effect – The Key To Truly Reaching Any Market
Posted by: | CommentsWhat is the “unique selling position” in your market? Luck will not propel you to success. Understand the “cause” of your market’s problem by knowing your target. Solving their problem is the “effect” they are looking for. Corporations have entire departments dedicated to finding out who buys from them so they can hone in on [...]
7 Steps You MUST Take Before Writing a Word of Copy
Posted by: | CommentsOne of the biggest misconceptions new clients have when they come to me is that I can whip out a sales letter in a few days. Wrong, wrong and wrong. A lot of preparation goes into writing copy. I spend on average 50% – 70% of my time PREPARING to write copy. If you don’t [...]
5 Ways to Avoid Hype in Your Copy
Posted by: | CommentsCopy is salesmanship in print, but does it have to be that of a greasy used-car salesman? The answer is, “No!” Follow these 5 tips and watch your prospects’ trust level rise.
1. Make it believable.
Face it – we are just smarter nowadays than we were several decades ago. In fact, we’re jaded. We’ve [...]
5 Hot Spots to Tweak for Higher Conversion Rates
Posted by: | CommentsAll successful marketers know the sale comes from the words or the copy. While the traditional definition of copy is “salesmanship in print” I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your business there is copy. So it’s [...]
