Archive for Copywriting
How to Write Compelling Copy that Begs to Be Read
Posted by: | Comments“To believe your own thought, to believe that what is true for you in your private heart is true for all men – that is genius.” Ralph Waldo Emerson~ Want to know one of my secrets to getting my copy très conversational? Bridge phrases! You know. That throw-away language my journalism school professors called “empty [...]
How to Tap Into the Woo-Woo Market
Posted by: | CommentsI tend to attract bright, successful people with strong values and a social consciousness to my business (yes, if you’re reading this, you can consider yourself complimented). But more than that, they tend to be expansive, even spiritual. The typical “woo woo” folks who actually make money. They are called the “Cultural Creatives” and they [...]
Harnessing the Firepower of Bullets
Posted by: | CommentsBullets are the little typographical symbols that signify a list is coming. They show items of equal importance but listed on separate lines. The reader sees them as little mini bits of knowledge that help them make their decision about buying from you. These are extremely powerful in copy. Often these little guys make or [...]
Getting in the Mood To Write Good Copy
Posted by: | Comments“Anything the mind of man can conceive and believe, it can achieve.”~ Napoleon Hill~ “What lies behind us and what lies before us are tiny matters compared to what lies within us.” ~ Ralph Waldo Emerson~ “Whatever you feed your mind comes to fruition in your life.” ~ Lorrie Morgan-Ferrero ~ If you are in [...]
One of 20 Insider Secrets to Great Copywriting
Posted by: | CommentsEach weekday during the Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on the weekly phone calls. The drills are illuminating and fun. Plus these drills build your copy from the ground up. By the end of Bootcamp, you actually have a sales letter that [...]
