Archive for Copywriting

Aug
01

Are You Making These 3 Deadly Website Copywriting Mistakes?

Posted by: | Comments Comments Off on Are You Making These 3 Deadly Website Copywriting Mistakes?

It’s a common question.  “What copywriting mistakes should I avoid?”  There are many, but the 3 I chose might surprise you.  Why?  Because while these can potentially cause the greatest amount of damage they are not ones most copywriters talk about. Why?  Because these aren’t the “sexy” copywriting mistakes.  They aren’t the quick-fix aspects. They […]

Categories : Copywriting
Comments Comments Off on Are You Making These 3 Deadly Website Copywriting Mistakes?
Aug
01

Are You Asking the Right Questions in Your Copy?

Posted by: | Comments Comments Off on Are You Asking the Right Questions in Your Copy?

It’s a common approach to writing copy.  You begin by asking questions.  Why?  To evoke thoughts in your readers’ minds, to stir up emotions, and to get customers thinking in the way you want them to think.  But have you ever thought about how you phrase your questions?  Are you doing it in a way […]

Categories : Copywriting
Comments Comments Off on Are You Asking the Right Questions in Your Copy?
Jul
29

Is it Time for a Copywriting Face Lift?

Posted by: | Comments Comments Off on Is it Time for a Copywriting Face Lift?

I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me “Well, if there were any good copywriters out there, they’d be able to write it once, and it would work forever!” Oh really? Actually, nothing could be further from the truth. It […]

Categories : Copywriting
Comments Comments Off on Is it Time for a Copywriting Face Lift?
Jul
29

How Poor Usability Can Kill Your Copy and Conversions

Posted by: | Comments Comments Off on How Poor Usability Can Kill Your Copy and Conversions

It’s funny how we, as website owners, don’t always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process. Take, for instance, e-commerce–type copy. Do you realize that what happens after your customers read your copy could make […]

Categories : Copywriting
Comments Comments Off on How Poor Usability Can Kill Your Copy and Conversions
Jul
29

Make Additional Income by Performing Keyword Research

Posted by: | Comments Comments Off on Make Additional Income by Performing Keyword Research

Whether you’re a virtual assistant, copywriter, web design pro or search engine optimizer, keyword research is a useful and necessary service you can add to your lineup.  Anyone with a website or blog who aims to rank high in the search engines can benefit from professional-quality keyword research. Why Would Others Pay You to Perform […]

Categories : Copywriting
Comments Comments Off on Make Additional Income by Performing Keyword Research
Jul
14

Opening Sentences That Close the Sale

Posted by: | Comments Comments Off on Opening Sentences That Close the Sale

It’s one of the best pieces of copywriting advice I’ve ever been given. “As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy.” Why? Because – after the headline – the first sentence in any paragraph is what gets read most often. After that point, customers […]

Categories : Copywriting
Comments Comments Off on Opening Sentences That Close the Sale
Jul
14

One Size Does Not Fit All when It Comes to Writing Copy

Posted by: | Comments Comments Off on One Size Does Not Fit All when It Comes to Writing Copy

I shake my head every time I read one of these blanket statements. I’m amazed at how so many people still think that one size of copy still fits everyone. It’s just not true. Here’s an example. A while back, I read, “Prospects hate being bombarded by text-heavy pages, especially on a home/landing page.” This […]

Categories : Copywriting
Comments Comments Off on One Size Does Not Fit All when It Comes to Writing Copy
Jul
14

What Lands End Can Teach You about Writing to Your Target Audience

Posted by: | Comments Comments Off on What Lands End Can Teach You about Writing to Your Target Audience

Have you shopped with Lands End lately?  If so, you may have noticed that the women’s pants sold on their site come in Fit 1 (modern), Fit 2 (original) and Fit 3 (traditional).  But have you paid attention to the way they target the ladies who probably wear these pants?  It’s a prime example of […]

Categories : Copywriting
Comments Comments Off on What Lands End Can Teach You about Writing to Your Target Audience

Sometimes learning what not to do is as important as learning what to do.  Copywriting is no exception.  I oftentimes see copy that is well written, but obviously created by an amateur.  How do I know?  One or more of the following five mistakes was made and they killed the copy. You must plan before […]

Categories : Copywriting
Comments (0)

Isn’t it frustrating?  All you need is a new computer desk (or whatever you may be currently shopping for), but you can’t make a decision.  It shouldn’t be this hard, should it?  What’s holding you back? Here’s something every web site owner should know.  When visitors come to your site, they are looking for a […]

Categories : Copywriting
Comments (0)

Let’s Keep in Touch