Archive for Live Seminars

Dec
16

12 Lessons I Picked Up from the Big Seminar

Posted by: Lorrie Morgan-Ferrero | Comments Comments Off

“People seem not to see that their opinion of the world is also a confession of their character.” Ralph Waldo Emerson ~So you just dropped a tidy sum to attend the Big Seminar (or some other three-day event). Now it’s over and you’re exhausted. Your client work is backed up. You have a fistful of [...]

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Dec
16

Wisdom from the John Carlton Event

Posted by: Lorrie Morgan-Ferrero | Comments Comments Off

Can you imagine an event by John Carlton being bad? Me neither. And true to form John’s Big Damn Hot Seat Seminar was eye-opening. But it was a little different than most copywriting seminars. In fact, we only spent a marginal amount of time on actually critiquing copy. No, this event was about looking at [...]

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