Author Archive
Getting in the Mood To Write Good Copy
Posted by: | Comments“Anything the mind of man can conceive and believe, it can achieve.”~ Napoleon Hill~ “What lies behind us and what lies before us are tiny matters compared to what lies within us.” ~ Ralph Waldo Emerson~ “Whatever you feed your mind comes to fruition in your life.” ~ Lorrie Morgan-Ferrero ~ If you are in [...]
One of 20 Insider Secrets to Great Copywriting
Posted by: | CommentsEach weekday during the Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on the weekly phone calls. The drills are illuminating and fun. Plus these drills build your copy from the ground up. By the end of Bootcamp, you actually have a sales letter that [...]
Copywriter Trick Unveiled: How to Write Better Copy Faster
Posted by: | Comments“Talent alone cannot make a writer. There must be a man behind the book.” Ralph Waldo Emerson’s Goethe I’m going to share with you a method guaranteed to get your copy razor sharp in a hurry. It’s an old trick I learned in journalism school, and it works great to get those creative juices flowing. [...]
Cause and Effect – The Key To Truly Reaching Any Market
Posted by: | CommentsWhat is the “unique selling position” in your market? Luck will not propel you to success. Understand the “cause” of your market’s problem by knowing your target. Solving their problem is the “effect” they are looking for. Corporations have entire departments dedicated to finding out who buys from them so they can hone in on [...]
12 Lessons I Picked Up from the Big Seminar
Posted by: | Comments“People seem not to see that their opinion of the world is also a confession of their character.” Ralph Waldo Emerson ~So you just dropped a tidy sum to attend the Big Seminar (or some other three-day event). Now it’s over and you’re exhausted. Your client work is backed up. You have a fistful of [...]
