Author Archive
How to Write Compelling Copy that Begs to Be Read
Posted by: | Comments“To believe your own thought, to believe that what is true for you in your private heart is true for all men – that is genius.” Ralph Waldo Emerson~ Want to know one of my secrets to getting my copy très conversational? Bridge phrases! You know. That throw-away language my journalism school professors called “empty [...]
How to Tap Into the Woo-Woo Market
Posted by: | CommentsI tend to attract bright, successful people with strong values and a social consciousness to my business (yes, if you’re reading this, you can consider yourself complimented). But more than that, they tend to be expansive, even spiritual. The typical “woo woo” folks who actually make money.
They are called the “Cultural Creatives” and they represent [...]
How to Set Up a 7 Day E-Course
Posted by: | CommentsAn e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the initial set up. Just set it and forget it. Setting up a free e-course is a great way to keep your services on top of mind and educate people about what you can do [...]
My Site is Down! How to Run An Internet Business WITHOUT a Website
Posted by: | CommentsMy website has been down for three long days now. That means no online sales. That means no email. That means brand, spanking new web surfers looking for information about copywriting pull up a “Page Not Found” when they Google my website.
I am not a happy camper.
But life goes on. It has to. So how [...]
Harnessing the Firepower of Bullets
Posted by: | CommentsBullets are the little typographical symbols that signify a list is coming. They show items of equal importance but listed on separate lines. The reader sees them as little mini bits of knowledge that help them make their decision about buying from you.
These are extremely powerful in copy. Often these little guys make or [...]
