Author Archive
How to Write Compelling Copy that Begs to Be Read
Posted by: | Comments“To believe your own thought, to believe that what is true for you in your private heart is true for all men – that is genius.” Ralph Waldo Emerson~ Want to know one of my secrets to getting my copy très conversational? Bridge phrases! You know. That throw-away language my journalism school professors called “empty [...]
How to Tap Into the Woo-Woo Market
Posted by: | CommentsI tend to attract bright, successful people with strong values and a social consciousness to my business (yes, if you’re reading this, you can consider yourself complimented). But more than that, they tend to be expansive, even spiritual. The typical “woo woo” folks who actually make money. They are called the “Cultural Creatives” and they [...]
How to Set Up a 7 Day E-Course
Posted by: | CommentsAn e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the initial set up. Just set it and forget it. Setting up a free e-course is a great way to keep your services on top of mind and educate people about what you can do [...]
My Site is Down! How to Run An Internet Business WITHOUT a Website
Posted by: | CommentsMy website has been down for three long days now. That means no online sales. That means no email. That means brand, spanking new web surfers looking for information about copywriting pull up a “Page Not Found” when they Google my website. I am not a happy camper. But life goes on. It has to. [...]
Harnessing the Firepower of Bullets
Posted by: | CommentsBullets are the little typographical symbols that signify a list is coming. They show items of equal importance but listed on separate lines. The reader sees them as little mini bits of knowledge that help them make their decision about buying from you. These are extremely powerful in copy. Often these little guys make or [...]
Getting in the Mood To Write Good Copy
Posted by: | Comments“Anything the mind of man can conceive and believe, it can achieve.”~ Napoleon Hill~ “What lies behind us and what lies before us are tiny matters compared to what lies within us.” ~ Ralph Waldo Emerson~ “Whatever you feed your mind comes to fruition in your life.” ~ Lorrie Morgan-Ferrero ~ If you are in [...]
One of 20 Insider Secrets to Great Copywriting
Posted by: | CommentsEach weekday during the Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on the weekly phone calls. The drills are illuminating and fun. Plus these drills build your copy from the ground up. By the end of Bootcamp, you actually have a sales letter that [...]
Copywriter Trick Unveiled: How to Write Better Copy Faster
Posted by: | Comments“Talent alone cannot make a writer. There must be a man behind the book.” Ralph Waldo Emerson’s Goethe I’m going to share with you a method guaranteed to get your copy razor sharp in a hurry. It’s an old trick I learned in journalism school, and it works great to get those creative juices flowing. [...]
Cause and Effect – The Key To Truly Reaching Any Market
Posted by: | CommentsWhat is the “unique selling position” in your market? Luck will not propel you to success. Understand the “cause” of your market’s problem by knowing your target. Solving their problem is the “effect” they are looking for. Corporations have entire departments dedicated to finding out who buys from them so they can hone in on [...]
12 Lessons I Picked Up from the Big Seminar
Posted by: | Comments“People seem not to see that their opinion of the world is also a confession of their character.” Ralph Waldo Emerson ~So you just dropped a tidy sum to attend the Big Seminar (or some other three-day event). Now it’s over and you’re exhausted. Your client work is backed up. You have a fistful of [...]
